Evolution of Marketing

SIM MEG EXCO at Evolution of Marketing Festival at NUSS on 14 May 2011

With the advent of the Internet and the Mobile World, Marketing has evolved to be intergrated with technology. Get into a whole new world of marketing and learning how businesses can find new opportunities in this marketing evolution.
Opening address by Stanley, MEG President

Preston, Emcee and Coordinator for the Event

Kevin Huang, Business Director of PurpleClick Media

Kevin presenting "Online Marketing to Your Business Success"

Sharing the insights into today's online landscape and marketing strategies for overall marketing effectiveness

Engaging with Social Media

Kelly Choo, Co-founder and Business Development Director of Brandtology Ptd Ltd

Components needed to be a social organisation

Growth of Mobile Applications for Marketing by Chong Fui Kim ( regional mobile service pioneer and 16-year marketing veteran)

Mobile Applications

Q & A Session with Kelly and Fui Kim

Participants listening attentively to the speakers

Kelly with Stanley

Fui Kim with Stanley

After the session, all of us headed for chinese lunch at NUSS Guild House at Suntec. It has been an insighful session for all who attended. Marketing indeed has evolved and we have to constantly explore marketing opportunities with the latest technology.

We welcome all to join us on : http://sim-meg.org/blog/

EQ & Relationship Building for Sales Success

Granville with SIM MEG Exco on 23rd July 2011

On 23 July 2011, Dr Granville D'Souza, Director of 6 Seconds SEA Pte Ltd presented a session on EQ & Relationship Building for Sales Success to 29 participants for the SIM Marketing Executive Group. For the past 17 years Granville hs been helping leaders and their employees approach their strengths and weaknesses through coaching and facilitative workshops that deal with team and individual behaviour.
Explaining the Fundamentals of EQ

Some of the key learning that morning :

- The EQ qualities of top salespeople

- How to blend sales tactics with emotonal skills

- How every sale has an emotional base and how you uncover it

- The 6 seconds model

Discussion Time

The 6 Seconds Model - Know Yourself, Choose Yourself and Give Yourself

Divided into 2 groups - blindfolded yet communicating the shapes they have
Teamwork and in deep discussion

Trying to explain the shapes they have to each other

SIM MEG EXCO

Patricia (Vice President of MEG) with Granville

Stanley (President of MEG) presenting a token of appreciation to Granville.

Thanks Granville for the insightful and inspiring session. Lots of practical knowledge to digest and am sure we will use EQ in interacting with people that we meet.

Swensens @ United Square

Breaded Chicken @ $14.70

After mass at novena church on 18 July 2011, mum and I headed to Swensens at United Square for lunch. The place was not as crowded as we expected it to be. The promotion for lunch was for an order of main course, one could have a free drink, side dish or ice cream.

Salmon with mash potato and vegetables @ $15.90

Always enjoying the fish dishes, Salmon was my first choice that day for lunch. The mash potato was a little thick for my taste. I had some of mum's fries in exchange for my mash potato.

Malted Milk Shake

With my Swensens card, I topped up my complimentary soft drink for $1 for Malted Milk Shake. Rich and sinful, yet it's nice to start the week with a refreshing drink.

Complimentary Sticky Chewy Chocolate Ice-cream

Both mum and I opted for complimentary ice-cream. It's been ages since I had sticky chewy chocolate ice cream and it is delicious. $9.20 for an ice-cream, I recalled prices years ago was around $6. Indeed prices have increased progressively.



I am thankful to be able to spend time having lunch with mum. When time is spent with people whom we love and are close to you, it's bonding and quality time.



Here's to more makan time with good friends and family. For those who have dined with me, thanks for company and friendship. Always a joy being with you pals :)

Pat's chocolate ice - the babe with sweet tooth

Seafood Paradise

On 18 July, 2011 we celeberated Yisi's birthday at Seafood Paradise at the Singapore Flyer. With 12, 000 sq ft space, Seafood Paradise@Flyer offers a sophisticated ambience with every attention paid to the furniture and fittings to ensure a ‘wow’ impression. An island bar serves as the centrepiece of the dining space from which apéritifs, beer and cocktails will be dispensed to kick start every dining experience.

Always nice to meet up with secondary school friends. It's amazing how we stay in contact all these years. Partly due to our yearly birthday celebrations. In case you are wondering why no pictures of the people, which is unlike my other blog articles, my friends are camera shy.

The menu

Large plate of Kang Kong

The birthday gal loves kang kong. Hence she ordered the large plate of vegetables. Not as spicy as what we have tasted before, the kang kong goes well with white rice.

Coffee Pork Ribs

This is delicious. The aromatic coffee smell can be sensed from a distance. The pork ribs were delicious. Yisi had 5 pieces. She was urging us to have more of the coffee pork ribs.

Pat's plate of vegetables & coffee pork ribs

Prawns with Salted Egg Yolk

Instead of our usual dunked prawns, it was my first time tasting prawns with salted egg yolk. The crispy skin and the tint of salted egg yolk added to the flavour of the prawns. I like this dish.

Black pepper crabs

The gals were all set to dirty their fingers for the black pepper crabs. Sharing among the five of us, we were almost full after we had our meaty crab. Slightly spicy yet all time delicious.

You Tiao

I have tasted better you tiao. Somehow, I found something is lacking in this dish. Not cripsy, rather bit soggy. The sauce was nice - something like the thick rojak sauce with peanuts we usually have.

Xiuling's dessert

Our birthday girl was looking forward to having a cake, which we bought and wanted to suprise her. It's really funny hearing the cake conversation.Yet to throw her off the track, the playful bunch of us happily ordered our desserts. One should see her look when she returned to see the table displayed of our desserts and not the cake.

Michele & Shujuan's Dessert

Pat's Dessert

Happy birthday Yisi from all of us

The cake for the birthday gal. Made of crepe, there was cream and peach in the cake. Simply fantastic. Thumbs up for the cake.

An enjoyable dinner and always in great company with my friends.

Moi Lum

The babes in white - Pat, Anastasia and Germaine

We met up on Friday, 15th July 2011 for dinner at Moi Lum. Amazing all 3 of us were in white. ( We didn't coordinate the colours). It's nice to be in the company of nice friends and great food.


Moi Lum Restaurant was founded in the 1920s by founder Mr Khong Yu Lum. The restaurant has been selling their legendary Crispy Fried Chicken 梅林烧鸡 and Golden Coin Beancurd 金钱豆腐 for the past 80 years.

Located at 38 Maxwell Road #01-01/02 at Airview Building.

In 2010, with the help of loyal customers and a strong family backing, Moi Lum Restaurant finally reopens with an expansion of the current unit and now can seat up to 160 people.

Moi Lum brings traditional food quality while keeping up with modern tastes to cater to all different walks of life. Moi Lum is where families can enjoy a leisurely lunch or where business associates can proudly bring their clients for corporate dinners in the comforts of the restaurant.

Ana selecting the dishes

Looking forward to Chinese food - Pat's favourite

The cool babe Germaine

Appetizers - $2

So addictive that we didn't know we munched the crakers away within 10 minutes,

Battered Fried Oyster - $15

This was the first time I had fried oyster and it was fantastic. Crispy layer on the outside the oyster was soft and fresh. Bit pricy for the dish though.

We also ordered the set menu for 3-4 persons priced at $60. The food was great. Yet beware of the small miscellaneous charges like towel, apetizer, rice and chrysanthemum tea which can add to the cost. Our total bill was $95.60

Crab Meat Fish Maw Soup

I have always love Fish Maw Soup. Thick and super delicious was the soup that I couldn't resist a second bowl.

Egg Tofu & mustard Leaves in Shimeiji Mushroom Sauce

This dish was ordinary. I recalled grandma cooking for the family when we were younger. The vegetable dish for the set dinner.

Majestic Cripsy Roast Chicken (Half Portion)

Germaine and I had this dish, as Ana did not eat meat. Tender and cripsy was the chicken. Nice presentation of the dish.

Sweet & Sour Garoupa

I love this dish. The sweet and sour sauce added to the flavour of the fresh garoupa.

Dessert - Mango Sago

A refreshing bowl of mango sago - icy and sweet

Overall the food at Moi Lum is good. Yet it can be quite noisy with lots of businessmen bringing their clients for meals with loud cheers of merry- making. I also find the prices a bit steep. Yet if you are into good authentic Cantonese chinese food, this is one of the places to try the food.

Ana & Pat

Pat & Germaine

Ana & Germaine

An enjoyable dinner with the alpha babes :)